Encouraging wine lovers to visit and buy direct from wineries
Join the Cellardoor Challenge
‘Virtually’ promoting Australian wineries and their wines.
Our mission is to promote over 500 wineries and 1000 wines in 180 days and encourage wine lovers to visit and buy direct from wineries.
Promote a wine you’re enjoying or winery you’ve visited and then challenge 3 friends to do the same. Then post to the Cellardoor Challenge’s social media pages (on Facebook or Instagram).
👇 Join Now
🍷 Tell us about a wine you’re enjoying or a good winery experience
🤳 Post a photo or video
🕺 Challenge 3 friends
#️⃣ Use the hashtags
“An initiative like the Cellardoor Challenge is not only fun, but so important to our wine community. Supporting local wineries by buying direct will go a long way to helping us sustain our wine producers during these challenging times.”
Toni Carlino, Marketing & Customer Experience Manager, Singlefile Wines.
“The Cellardoor Challenge is a fantastic way for people to show their support. Asking them to join the movement by sharing a virtual glass of wine with friends, encourages connectivity during a time of distance, and reminds people to support wineries by purchasing directly from their cellar doors. The Challenge is fun, interactive and gives wineries a platform to engage with consumers.”