Top 100 Winery Participation 

Top 100 Participating Winery Checklist

What’s next?

  • Send 2 bottles of wine for the Top 100 competition prize packs (if possible) Junovate, C/- Judy Pridmore, 8 Ray Street, Beaumaris VIC 3193
  • Announce via your socials and make sure you tag @cellardoorchallenge #cellardoorchallenge
  • Include James Halliday’s tasting note into any online orders (or any orders of Top 100 wines) and promote the competition.
  • Checkout James Halliday’s Top 100 event with James and Katie Spain –
  • Enter the Cellr competition for participating wineries –
  • Let us know if your stock runs out (and we’ll take the promotion off)

Buying Top 100 wines

The Top 100 will be launched in the James Halliday Top 100 section on the Cellardoor Challenge website. A “buy” button will be included next to each Top 100 wine in the list.



The “buy” button will link directly to the winery’s Top 100 wine.

2019 Sandpiper Riesling

Please enable a Top100 winery coupon code in your checkout so you can track customers coming from the Cellardoor Challenge Top 100 promotion.

We also encourage you to include additional incentives such as free shipping, discounts or additional gifts.

Top100 Coupon

James’ Top 100 tasting note

Participating wineries will receive a copy of their wine’s tasting note and access to a library of digital templates and assets that can be tailored to their brand.

If possible, we’d love you to include the James Halliday Top 100 tasting note with every purchase of the Top 100 wine. Please note the winery will be required to print off copies of the tasting note.

Several templates and formats available. 

Top 100 winery template

Top 100 Competition!

Buy direct from winery and enter to WIN!

Purchase any Top 100 wine direct from the winery (just make sure you enter the Top100 coupon code when checking out).

To enter the competition and register your entry, tell us which Top 100 wine/s you’ve bought and why in 50 words or less.

The best competition entry judged by James and the team each week will win a 6 pack of wines from the Top 100 and an autographed copy of James Halliday’s book, A Life in Wine (valued at $300).

One entry per winery purchace, please make sure you’ve got at least one wine from the Top 100 if ordering mixed dozens.

Competition opens Saturday, 14 November at 6am AEDT and closes Saturday, 5 December at 8pm AEDT.

Top 100 virtual event

Wednesday 25 November 6.30pm – 8.00pm.

Join James Halliday and host Katie Spain, for this limited ticketed event for wine consumers. James’ Top 100 insights and recommendations will include everything from what to cellar, to his recommendations for the festive season.

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cellr competition

Top 100 Winery Competition!

Win Unlimited Digital Marketing for your Top 100 Wine with Cellr!

In partnership with Junovate and James Halliday’s Top 100 Wines, Cellr is offering all 2020 Top 100 winners the opportunity to enter a competition to activate 1,000 bottles from your winning vintage, including unlimited access to Cellr’s connected packaging platform for 6 months. Cellr will choose 1 winner from each participating state/territory (South Australia, Victoria, New South Wales, Tasmania, Queensland, Western Australia and Australian Capital Territory).

Cellr is a connected packaging solution that enables every bottle of wine to talk directly to consumers and trade via the latest embedded NFC digital technology and platform. This provides wineries with unlimited access to the consumer by connecting them directly to their marketing campaigns, digital content, wine club, social media, website and even review system.

To enter, visit and simply tell us in 50 words or less why you think your Top 100 wine’s story is unique.


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